Often the underdog the Isuzu D Max has had outstanding sales success in 2014, with sales in December outstripping more fancied rivals.
Spearheading the achievements, Isuzu UTE Australia (IUA) finished 2014 with its strongest sales figures in its six year history. IUA registered a total of 2,339 vehicle sales for the month of December – comprising 1,775 one-tonne D-MAX utes and 564 units of its seven-seat MU-X SUV.
A particular highlight for the Japanese brand in December was its D-MAX ute convincingly outselling several rivals; the Holden Colorado (1,295), Mazda’s BT-50 (1,126) and Nissan’s Navara (1,117).
IUA’s bumper month helped the rapidly-growing distributor record a total of 16,674 vehicle sales in 2014 – an impressive YTD increase of 6,465 vehicles (63.3% increase on 2013).
December 2014 also delivered the Brisbane-based outfit the sale of its 50,000th vehicle since entering the Australian market in late-2008 (50,020 to date – 45,275 D-MAX / 4,745 MU-X).
IUA’s accelerated growth in 2014 was in part helped by the introduction of the MU-X, as well as stronger fleet sales performance which was buoyed by the introduction of an ANCAP 5-Star safety rating and improved 3.5 tonne towing capacity on all of its 4×4 D-MAX models.
The significant sales improvement can also be attributed to the continual expansion of Isuzu UTE’s dealership network – which now numbers more than 100 dealers nationally (up from 39 in 2008). Recent additions to IUA’s dealership footprint include a combination of high-profile metropolitan and regional locations along with several rural outlets designed to service and support IUA’s growing mining fleet customers.
Isuzu UTE Australia Managing Director & CEO, Yasuhiro Takeuchi said: “I am extremely happy with the rapid growth our franchise has achieved and would like to thank our dealers and their staff for their continued commitment to ensuring our customers receive the very best service and the brand enjoys the success it deserves.
“It was only a couple of years ago we were celebrating the sale of our 10,000th vehicle – so to be realising 50,000 units so quickly is a testament to both the strength of our products and satisfaction of our customers.
“We have some very exciting plans afoot to ensure our growth is not only sustainable, but increased in 2015 and beyond.”