Renault ALASKAN Concept

Renault has now taken the wraps off the ALASKAN Concept which marks the  first step forward in its bid to win over customers in the constantly-growing  pick-up market. Pick-ups account for around one-third of total LCV sales and  open up a fresh front for Renault’s product offensive.

The ALASKAN Concept is a striking show vehicle that paves the way for a  pick-up that will have a global calling. It combines a payload of one tonne  with cutting-edge, athletic styling to meet the exacting needs of business  users and individuals alike

The ALASKAN Concept’s status-enhancing design fits perfectly with the  aesthetic expectations of the pick-up segment, whilst remaining true to the  Renault brand’s own styling cues.

A head-turner…

Its eye-catching  front-end styling incorporates Renault design cues which bring a modern,  aesthetic touch to the world of pick-ups:

Laurens van den Acker, Senior Vice-President, Corporate Design,  commented: “The styling of the ALASKAN Concept sticks to the rules of the  pick-up segment, including impressive dimensions and a visual sense of power  and robustness. At the same time, we have dialled in specific Renault cues in  the form of an attractive, status-enhancing front-end design.”

The ALASKAN Concept is powered by Renault’s proven four-cylinder, twin  turbo diesel engine which features in the existing Master range:

The ALASKAN Concept: designed to make the  most out of life in three different worlds   The ALASKAN Concept is a ‘work hard, play hard’ all-road vehicle designed  to meet the requirements of three different worlds: business and leisure use,  plus everyday motoring.

Perfectly suited to  the needs of business users:

The ALASKAN Concept  is the perfect companion for leisure use, too:

For everyday  motoring:

Hasselblad and ALASKAN Concept   Renault and Hasselblad worked jointly to underline the ALASKAN Concept’s  ability to adapt to three different types of use: business and leisure use, and  everyday motoring. Hasselblad is a Swedish manufacturer of cameras and  photographic equipment. It is famous for having provided photographic equipment  for the Apollo programme which took men to the moon for the first time.

A one-tonne pick-up to follow in the wake  of the ALASKAN Concept show truck:

This new one-tonne pick-up will be  unveiled in the first half of 2016.