2013 Nissan Patrol and Beethoven

2013 Nissan Patrol and Beethoven
Nissan has launched a digital marketing campaign that sees the all-new Nissan Patrol combine the sophistication of classical music with a demanding off-road course.

Nissan put the new Patrol to the test over a challenging 4×4 course designed to the shape of the sound wave of Beethoven’s Ninth – highlighting both the power and refined nature of the four-wheel-drive V8.

The Patrol vs. Beethoven campaign, produced in conjunction with agency Whybin\TBWA, sets out to not only outline the high levels of refinement and luxury in the all-new Patrol, but also demonstrate that this all-new model remains one of the most powerful, capable and technologically advanced four-wheel-drives on the market.

“The all-new Patrol is hugely capable both on and off-road,” said Nissan Australia Managing Director and CEO William F Peffer Jr.

“Patrol’s new levels of quality and refinement means even the most serious off-roader can enjoy luxury-car levels of comfort in even the harshest driving conditions.”

The all-new Nissan Patrol goes on sale in Australia from 1 February 2013.

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About Rob Fraser 732 Articles

Rob Fraser – General dogsbody & Director
Rob is the founder of the business. He constantly mutters something about way too many red wines one evening being to blame. He first learned to drive on the farm in a left hand drive WW11 Jeep when he was 11, many years ago. He has maintained a strong interest in the industry ever since and was hooked on 4WDriving way back then.

Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures.

He has towed either a caravan or camper trailer to most parts of Australia, has run guided tours for camper trailers’ and instructed drivers in off road towing Often known for taking the 4WD in the driveway over the sports car, he has travelled pretty much everywhere in Australia and when he is bored goes for a drive.

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